London Ribfest – Family Shows Canada

In 2015 vegan activists picketed the London Ribfest. They came to Victoria Park to convince the organizer to stop selling meat. Promoter, Doug Hillier met with the activist spokespeople and a plan was initiated to have them join the event in the park to sell vegan food. Doug and the activist's group then asked Globally Local, a local vegan food establishment, to take on this challenge.

This is what happened!
In 2016, Globally Local featured what is now known as the Famous Burger to the London, Ontario Ribfest, where it sold out due to overwhelming demand.

The popularity of this vegan option made waves, and the disruption garnered great media attention throughout North America.

In 2017, Odd Burger launched Canada's first vegan fast-food restaurant. Six months later, they opened the world's first 24-hour vegan drive-thru. Odd Burger opened its manufacturing centre in 2018

UPDATE 2023

Odd Burger now has NINE locations, and another NINE are opening soon.